Service Marketing, Products & Digitisation

This program is designed to encourage a sales culture within the Service Department and throughout the whole of the Dealer environment.

Contents:

• What is “Selling” – Sales Process and Sales discussions
• The Mercedes-Benz Brand
• Face-to-face sales techniques that build relationships, confidence and trust
• Telephone sales techniques that convert bookings and enquiries into opportunities
• Maximising job-sheet revenue streams
• Learning to adapt our own behavioural style to suit the customer
• Developing product knowledge and presentation skills using FAB’s
• Utilising all available sales aids, to ensure customers are able and confident enough to decide upon purchasing, without feeling confused by jargon
• Overcoming perceptions and objections to create new sales opportunities