We appreciate you visiting our website and your interest in the products we offer. Protecting your personal data is very important to us. In this Privacy Statement, we explain how we collect your personal information, what we do with it, for what purposes and on what legal foundation we do so, and what rights you have on that basis. We will also refer you to Daimler Truck’s Data Protection Policy (PDF).

Our Privacy Statement on the use of our websites and the Daimler Truck AG Data Protection Policy do not apply to your activities on the websites of social networks or other third party providers that can be accessed using the links on our websites. Please read the data protection provisions on the websites of those providers.

Daimler Truck UK is the company that you are interacting with or with whom your information has been shared, known as the controller. A ‘controller’ is a company that decides why and how your personal information is processed.  Where this statement refers to “we”, “our” or “us” below, unless it mentions otherwise, it is referring to the particular company that is the controller of your personal information.

Where the statement refers to GDPR below, unless otherwise mentioned, it is referring to the EU’s General Data Protection Regulation and the UK General Data Protection Regulation, together referred to collectively as “GDPR”.

Collecting and processing your personal data

Whenever you visit our websites, we store certain information about the browser and operating system you are using, whether by clicking links on our websites or entering a domain directly into the input field of the same tab (or window) of the browser in which you have our websites open. Examples of information stored are:

  • the date and time of your visit
  • the status of the interaction (e.g. whether you were able to access the website or received an error message)
  • the usage of features on the website
  • any search phrases you entered
  • how often you visit individual websites
  • the names of the files you access
  • the amount of data transferred
  • the Web page from which you accessed our website
  • the Web page you visited after visiting our website

In addition, we store your IP address and the name of your Internet service provider for seven days. This is for security reasons; in particular, to prevent and detect attacks on our websites or attempts at fraud.

We only store other personal data if you provide it, e.g. as part of a registration, contact form, chat, survey, price competition or for the execution of a contract, and even in these cases only insofar as this is permitted to us on the basis of a consent given by you or in accordance with the applicable legal provisions.  You are neither legally nor contractually obligated to share your personal information, however, certain features of the websites may depend on the sharing of personal information. If you do not provide your personal information in such cases, you may not be able to use those features, or they may be available with limited functionality.  If telematics software is installed in the vehicle, the vehicle manufacturer or telematics services provider may share vehicle location data with Daimler Truck UK:

  • in order to satisfy internal asset audit requirements or
  • to retake possession of the vehicle if it reasonably suspects that the vehicle has been abandoned (or that you have otherwise breached any term of an agreement with Daimler Truck UK) and you do not respond satisfactorily despite attempts to contact you or if the data is requested by law enforcement agencies. 

No behavioural or vehicle usage data is shared with Daimler Truck UK. We may share the vehicle location data with third parties instructed to recover the vehicle or with law enforcement agencies in connection with their investigations.

Purpose of use

We use the personal information collected during your visit to any of our websites to make using them as convenient as possible for you and to protect our IT systems against attacks and other unlawful activities. If you share additional information with us – for example, by filling out a registration form, contact form, chat, survey, contest entry or to execute a contract with you – we will use that information for the designated purposes such as customer management and if required, for processing, billing and business transactions within the required scope in each instance. For other purposes (e.g. display of personalised content or advertising based on your usage behaviour), we and, if applicable, selected third parties, use your personal data if and to the extent you give your consent through our consent management system. You will find further information and decision-making options here.

In addition, we use personal data to the extent that we are legally obliged to do so (e.g., storage for the fulfilment of commercial or tax-related retention obligations, release in accordance with official or judicial orders, e.g. to a law enforcement authority).

Transfer of Personal Information to Third Parties; Social Plugins; Use of Service Providers

We work with various third parties to bring you a range of products and services, which are complimentary to ours. By way of an example, Daimler Truck Financial Services as well as Mercedes-Benz AG and its affiliates are considered a third party in this context.  Our websites may also contain an offer of third parties. If you click on such an offer, we transfer data to the respective provider to the required extent (e.g. information that you have found this offer with us and, if applicable, further information that you have already provided on our websites for this purpose).

When you visit our websites, the social plug-ins are deactivated, i.e. no data is transmitted to the operators of these networks. If you want to use one of the networks, click on the respective social plug-in to establish a direct connection to the server of the respective network.  If you have a user account on the network and are logged in when you activate the social plug-in, the network can associate your visit to our websites with your user account. If you want to avoid this, please log out of the network before activating the social plug-in.  A social network cannot associate a visit to other Daimler websites until you have activated an existing social plug-in.  When you activate a social plug-in, the network transfers the content that becomes available directly to your browser, which integrates it into our websites. In this situation, data transmissions can also take place that are initiated and controlled by the respective social network. Your connection to a social network, the data transfers taking place between the network and your system, and your interactions on that platform are governed solely by the privacy policies of that network.  The social plug-in remains active until you deactivate it or delete your cookies.  If you click on the link to an offer or activate a social plug-in, personal data may reach providers in countries outside the European Economic Area that, from the point of view of the European Union (“EU”), may not guarantee an “adequate level of protection” for the processing of personal data in accordance with EU standards. Please remember this fact before clicking on a link or activating a social plug-in and thereby triggering a transfer of your data.

We also use qualified service providers (e.g., IT service providers, marketing agencies) to operate, optimise and secure our websites. We only pass on personal data to the latter insofar as this is necessary for the provision and use of the website and its functionalities, for the pursuit of legitimate interests, to comply with legal obligations, or insofar as you have consented to. You will find more information regarding recipients of personal data in our consent management system.

We want the content of our websites to match your preferences closely, thereby improving what we offer you.  To identify popular areas of our websites, we use Matomo Analytics.  If you do not wish us to use this tool to collect and analyse information about your visit to our websites, you may indicate this by not accepting all cookies.


Cookies may be used when you are visiting our websites. Technically, these are so-called HTML cookies and similar software tools such as Web/DOM Storage or Local Shared Objects (so-called “Flash cookies”), which we collectively refer to as cookies.

Cookies are small files that are stored on your desktop, notebook or mobile device while you visit a website. Cookies make it possible, for example, to determine whether there has already been a connection between the device and the websites; take into account your preferred language or other settings, offer you certain functions (e.g. online shop, vehicle configurator) or recognise your usage-based interests. Cookies may also contain personal data.  Whether and which cookies are used when you visit our websites depends on which areas and functions of our websites you use and whether you agree to the use of cookies that are not technically required in our Consent Management System. You will find further information and decision-making options here.  The use of cookies also depends on the settings of the web browser you are using (e.g., Microsoft Edge, Google Chrome, Apple Safari, Mozilla Firefox). Most web browsers automatically accept certain types of cookies; however, you can usually change this setting. You can delete stored cookies at any time. Web/DOM storage and local shared objects can be deleted separately.

The consent to, and rejection or deletion of, cookies are tied to the device and to the respective web browser you use. If you use multiple devices or web browsers, you can make decisions or settings differently.  If you decide against the use of cookies or delete them, you may not have access to all functions of our websites or individual functions may be limited.

Targeting and Retargeting

We use so-called targeting, retargeting and cookie-less technologies in order to tailor our online marketing (e.g. banner ads) more specifically to your needs and interests. These are monitored and used when you visit other websites that work together with the providers of (re-)targeting technologies, to inform you while meeting your interests as closely as possible.

When the above technologies are used, cookies on our websites and (in the case of retargeting) on the websites of others register your interest in our products and services. In the process, random identifiers (so-called cookie IDs) are used which are not brought into connection with your name, your address or similar information, even if this information is known to us (e.g. from an existing contractual relationship), unless you have consented to this.


We take technical and organisational security measures in order to protect your information managed by us from being tampered with, lost, destroyed or accessed by authorised individuals. We are continuously improving our security measures in line with technological advancements.

Legal Foundations for Processing

There is a legal basis for processing your data under GDPR:

  • if you have given us your consent to process your personal information
  • for the purpose of entering into a contract or performing a contract with you 
  • if processing your personal information is required in order to fulfill our legal obligations (e.g. data retention)
  • for purposes of protecting our legitimate interests as well as the interests of third parties

Legitimate Interest

We may use and process your personal information where it is necessary for us to pursue our legitimate interests as a business for the following purposes, below are some illustrative examples:

  • for analysis, and profiling to inform our marketing strategy, and to enhance and personalise your customer or visitor experience;
  • for telephone customer surveys and market research in order to continually improve the products and services that we and our authorised dealers deliver to you;
  • to administer our websites and for internal operations, including troubleshooting, testing, statistical purposes;
  • for marketing activities (other than where we rely on your consent) e.g. to tailor marketing communications or send targeted marketing messages via social media and other third party platforms;
  • for the prevention of fraud and other criminal activities;
  • to correspond and communicate with you;
  • for network and information security in order for us to take steps to protect your information against loss or damage, theft or unauthorised access;
  • to comply with a request from you in connection with the exercise of your rights (for example where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists in order to be able to comply with your request);
  • for the purposes of corporate restructure or reorganisation or sale of our business or assets;
  • for efficiency, accuracy or other improvements of our databases and systems e.g. by combining systems or consolidating records we or our group companies hold about you;
  • to enforce or protect our contractual or other legal rights or to bring or defend legal proceedings; and
  • for general administration including managing your queries, complaints, or claims, and to send service messages to you.
  • to provide information to government bodies or agencies for administration purposes.
  • maintaining the functionality of our IT systems

As part of the consideration of interests required in each case, we take into account various aspects, in particular the type of personal information, the purpose of processing, the circumstances of processing and your interest in the confidentiality of your personal information.


We may collect your preferences to send you marketing information directly from us by email/SMS (where applicable) including:

  • If you register an account with us online; or
  • If you book a test-drive or request a call back.

We will only do so if you have consented to receiving such marketing information directly from us.  We may contact you with targeted advertising delivered online through social media and platforms (operated by other companies) by using your personal information, or use your personal information to tailor marketing to improve its relevance to you, unless you object.

We will only share your personal information with recommended third parties for them to contact you with marketing information about their products and services where you have indicated that you would like us to do so. Please use the link on the page requesting your consent to find out more about these third parties. Once shared, the relevant third party’s privacy policy will apply to their processing of your personal information, not ours. If you would like to opt-out of receiving marketing from a third party after providing your consent, you can do so at any time by contacting the relevant third party directly.

If you opt-in to receiving marketing from our recommended third parties, you will receive marketing from those listed below via your preferred communication methods indicated by you:

Deleting Your Personal Data

If we collect your personal information, the length of time we retain it is determined by a number of factors including the purpose for which we use that information and our obligations under applicable laws.  We do not retain personal information in an identifiable format for longer than is necessary.

We may need your personal information to establish, bring or defend legal claims, in which case we will retain your personal information for 7 years after the last occasion on which we have used your personal information.

Your IP address and the name of your Internet service provider, which we store for security reasons, are deleted after seven days. Moreover, we delete your personal information as soon as the purpose for which it was collected and processed has been fulfilled. Beyond this time period, data storage only takes place to the extent made necessary by the legislation, regulations or other legal provisions to which we are subject in the EU or by legal provisions in third-party countries if these have an appropriate level of data protection. Should it not be possible to delete data in individual cases, the relevant personal data are flagged to restrict their further processing.

Rights of the Data Subject

As a data subject, you have the right of access, right to rectification, right to erasure, right to restriction of processing and the right to data portability.  If you have consented to the processing of your personal data by us, you have the right to revoke your consent at any time. The legality of processing your personal data before revocation remains unaffected. We may further process such data pursuant to another applicable legal basis, e.g. for the fulfilment of our legal obligations.

Right to object
For reasons relating to your particular situation, you have the right to file an objection to the processing of personal data pertaining to you that is collected under data processing in the public interest or data processing on the basis of a balance of interests under GDPR at any time. If you file an objection, we will continue to process your personal data only if we can document mandatory, legitimate reasons that outweigh your interests, rights and freedoms, or if processing is for the assertion, exercise or defence of legal claims. To the extent we use your personal data for direct marketing based on legitimate interests, you have the right to object at any time without giving reasons.

We ask you to address your claims or declarations to the following contact address: contact@daimlertruck.com

If you believe that the processing of your personal data violates legal requirements or if you are concerned about the way we have processed your personal information, you have the right to lodge a complaint with the Information Commissioners Office (ICO).  Please visit the ICO’s website for further details.  You may withdraw your consent for us to use your information in any of these ways at any time. Please see the Contact Us section at the end of this document.

Daimler Truck AG’s Central Registration Service

With the Central Registration Service offered by Daimler Truck AG, you can sign up for every website and application belonging to the Daimler Truck Group and its brands that are connected to the service. The applicable terms of use contain specific data protection provisions. Those terms of use can be found on the registration pages of affiliated websites and applications.

Data transmission to recipients outside the European Economic Area

When using service providers and passing on data to third parties based on your consent, personal data may be provided to recipients in countries outside the European Union (“EU”), Iceland, Liechtenstein and Norway (European Economic Area) such as USA and India.  In the following countries (link to list), from the EU’s point of view, there is an adequate level of personal data protection (so-called “adequacy”), in compliance with EU standards. We agree with recipients in other countries on the use of EU standard contractual clauses, binding corporate rules or other applicable instruments (if any) to create an “adequate level of protection” according to legal requirements.  

Contact Us

If you have any questions, suggestions or complaints about the processing of your personal information or wish to contact us to amend/update your marketing preferences with a UK company within the Daimler Truck UK  Group, please contact:

Data Protection Co-ordinator
Daimler Truck UK Ltd
Compliance Department
Tongwell Street
Milton Keynes
MK15 0DQ
Email: MBTUK_DataCompliance@daimlertruck.com

Daimler Truck AG can be contacted at the following address:
Data Protection Officer
70771 Leinfelden-Echterdingen
Email: dataprivacy@daimlertruck.com